2.9 The Movement Economy: A More Empowering Model

The Movement Economy uses blockchain and tokenization to ensure that value flows directly to the people generating it.

It’s a model that:

• Empowers individuals, not platforms

• Incentivizes health, not addiction

• Rewards action, not distraction

• Builds ownership, not exploitation

Just like the Attention Economy unlocked trillions by monetizing a scarce resource, the Movement Economy will unlock new trillions through a model that’s fairer, healthier, and owned by the users themselves.

The Movement Economy is not simply a response to the Attention Economy, it’s an upgrade. One that puts individuals back at the center of the value chain.

And this time, you’re not the product anymore. You’re the owner.