2.8 Similarities: Movement and Attention

Movement and attention share three key qualities:

1. They are valuable to you—Both movement and attention hold intrinsic value to you personally, contributing to your well-being and daily life.

2. They are valuable to third parties and can be monetized—Sports brands, employers, and insurers benefit from and can monetize your movement, while Big Tech and advertisers profit from your attention.

3. They are scarce—There is a limited amount of both movement and attention you can give each day, making them valuable and finite resources.

The difference lies in who benefits from that monetization.

Characteristic	Attention Economy	Movement Economy
Core Resource	Your focus and time	Your physical activity
Who Owns the Value	Big Tech platforms	You, the user
Monetization	Sold to advertisers	Tokenized as $SWEAT
Beneficiaries	Corporations	Individuals and communities
Infrastructure	Centralized, extractive	Decentralized, user-owned
Transparency	Closed algorithms	Blockchain verification